Content marketing is now popular than ever as it’s now an important part of any SEO strategy. Indeed SEO and content marketing now means a lot more than the usual words, it can be in form of webinars/videos, social media posts and a lot other stuff. If done properly it can help build your brand in the digital realm. Although it isn’t as easy as saying it, you need to have the right strategy to make it a successful campaign. Here are few things to look at:

1. Build Content Relevant to your Target Traffic: It’s important to first know about where to share what type of content. Your content marketing needs to be relevant and meaningful. For instance, you can find a lot of women traffic on Pinterest when compared to Google+. So you need to plan accordingly to share your content by keeping up with the latest online trends. So always publish and share content that attracts.
2. Blogs and Catchy Content: On the other hand, blogs are a wonderful way to engage your existing clients and also attract new people to look into what you have to sell. When you publish interesting content, people are more ready to share it and as a result make your site popular along the way.
3. Podcasts, Ebooks, Infographics, Videos and more: As said before, you can do content marketing in various forms these days in the form of podcasts i.e. digital audios or free ebooks where you can share more information about your business niche. You can also share interesting videos or infographics that are short but strong in their message with good statistics and graphics. All of these provide an easy way to create links and build quality traffic on the go.