Category: SEO

3 Questions to Ask while choosing a SEO consultant in Sydney

If your website no matter how better looks, if it doesn’t appear on the first few pages of search results then you could be losing a lot of potential traffic. Visibility in search engines matter the most these days and given the fact search engine algorithms keep changing all the time its best to choose an expert SEO consultant to help improve your site’s ranking. However, here are few important questions to consider while choosing one:   #1 Can I take a look at your past achievements/portfolio? In other words, you can ask the SEO consultant to share information about ... Read more

Strategic Use of Images in Search Engine Optimization

Images are in fact a vital part of SEO efforts as they too can bring in more traffic for your site. This is especially true when people do image search and not just the usual keyword/phrase search. However, there are various things to consider ensuring the right usage of images in your SEO campaign to create better visitor experience.   So things like well-informed tags, anchor texts and the right URL structure needs to be taken into consideration to optimize the images for better visibility online. So here are some things to consider:   Firstly you must find appropriate images ... Read more

Incorporation of Company Branding and SEO

SEO generally deals with links, content building, keywords, and other elements like on/off page optimization among various other factors. On the other hand, company branding is all about building popularity and trust in people about the quality of your standards and culture. So incorporating this element in SEO efforts is very crucial, although this may not be the first thing you want to consider while initiating optimization for your site online.   Let’s consider the fact that most people look online for products/services rather than looking for a specific company. So your first effort needs to be on bringing more ... Read more

The Importance of Anchor Text in Back-links

Anchor text can play a key role in helping you procure the best online rankings. No wonder, it’s an important element in today’s link building SEO campaigns. Anchor text is the clickable text part of the hyperlink which is generally seen by site visitors.   So for instance if you have a site that promotes gift cheques then creating links by using anchor text such as “gift products” or “gift certificates” can get you more visibility and better ranking opportunity when compared to just using the text “gift cheques”. In short, your anchor text will have more weight when it ... Read more

Can Any Inbound Linking Hurt My Ranking

The answer is “No”, inbound linking will not lead to any trouble as far as your ranking is concerned. Inbound links are indeed a very important factor in SEO ranking, they play a major role in your site’s visibility. It’s very simple to understand this as the website manager/owner is indeed accountable for any content shown on the site and will not be excused if there are any elements that are unacceptable as per the guidelines set by the search engines. Likewise, you are not responsible for the content that’s present on sites that link back to yours, as you ... Read more